9:30AM — 9:40AM

Welcome Address
Mr Kurt Wee
President, Association of Small & Medium Enterprises

9:40AM — 9:55AM

Guest of Honour Address

9:55AM — 10:25AM

Expert Insight 1: Business Transformation in the "Never Normal"
Ms Eileen Chua
Managing Director,SAP Singapore

10:25AM — 10:55AM

Expert Insight 2: How Green Finance Enables Sustainability for SMEs
Mr Leslie Koh
Executive Director of Sustainability in Global Commercial Banking, OCBC

It is of utmost importance to define what sustainability entails for SMEs. Broadly, SMEs can contribute to the protection of the climate, environment and biodiversity through their products, services and business practices. The big question is how? With Green Finance as the lever, OCBC can enable SMEs transit into the green economy by incorporating green practices and improving their sustainability performance.

10:55AM — 11:30AM

Panel Discussion : The Transformation Journey – Success at Every Step?
Mr Lucas Lin,
  Mr. Coconut
Ms Sara Sze,
  An Order of Bling Pte Ltd
Mr Jeffery Tan,
  AOX Pte Ltd


Mr Ang Yuit,
  Association of Small and Medium Enterprises

11:30AM — 11:40AM


11:40AM — 12:05PM

Segment 1 : Building A Winning Team in The New Norm: A Perspective of Data & Technology
Mr Low Boon Seong
Founder & MD, Align Group

Covid-19 has thrust forward the importance of digital transformation, with many local SMEs struggling to evolve not just their products and processes, but also their people. In this session, BoonSeong from Align Group – one of the Top 30 fastest growing companies in Singapore from 2016-2020 – will share from their extensive transformation effort with local SMEs, the opportunities and challenges in managing teams in the new norm, from managing hybrid teams, building a skills portfolio, applying data science to people management, to championing well-being at work

12:05PM — 12:30PM

Segment 2 : Transforming your business – Critical success factors to deliver growth
Mr Tony Lugg
Digital Transformation Lead, TT Innovation and Technology Pte Ltd

  • TTIT will present how the company keys reinventing itself to meet the new global challenges and adapting to the market conditions.
  • Pandemics are a standalone business risk as well as an amplifier of existing trends and vulnerabilities.
  • Adapting to the new NORMS and adjusting our company strategy has meant that we have stayed agile, lean, and open to change and business transformation.
  • The transformation journey has meant a change of mindset, adoption of new technology, a digital approach to systems
  • Change management is a daunting experience but there is help on hand from the Government and mentors to assist companies transform themselves.
  • Understanding and adapting to the global constraints but at the same time mitigating the risks whilst at the same time predicting the new business revenue opportunities and gearing staffing and operations to meet those goals.


End of Conference